C-Level Executives

• All of them report to the board of directors (that represent the shareholders)

CEO (Chief Executive Officer)

• Long-term strategy of the company

COO (Chief Operating Officer)

• Follow up closer the ongoing projects of some sectors of the company
• It's usually the immediate substitute for the CEO. E.g., Tim Cook

CFO (Chief Financial Officer)

CIO (Chief Information Officer)

CMO (Chief Marketing Officer)